TUCKED AWAY IN CHANDNI CHOWK IS DELHIS OLDEST PERFUMERY, GULAB SINGH JOHHIMAL.
Mr. Singh along with his son Lala Johrimal established a one-of-its-kind traditional perfumery in the heart of what we today call ‘Old Delhi’! Plunked in a quaint alleyway of Chandni Chowk, one of India’s bustling grand old bazaars of the ‘Walled City’, he cultivated a repertoire of exotic and ethereal fragrances that instantly cast a spell on the city’s who’s who, right from the royal Nawaabs to the nobility, wealthy connoisseurs to the influential crème of society.
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