Outstanding Oud: The Scent Of Royalty
While the ancient Indians first discovered ‘agar’ or oud, the Arabs pioneered it as perfume. In the 21st century, innovation in oud has become a worldwide phenomenon. “The ancient Indian texts talk about agar for its medicinal and aphrodisiacal values. Today, this mysterious and intriguing material has got the perfumery world by storm, continually inspiring innovation not just in the Middle East but even in the west and of course, in India” shares renowned perfumer Mukul Gundhi, the seventh generation of India’s historic Gulabsingh Johrimal 1816 house of fragrance.
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https://www.luxurylifestylemag.co.uk/style-and-beauty/outstanding-oud-the-scent-of-royalty/