Gulab Singh Johrimal: How Delhis 205-year-old perfumery patronised by the Mughals has innovated to attract younger generation
“We have a dedicated line of customers, including celebrities, who have been buying from us for decades. The shop has been popular among the elites as well as the masses,” says Mukul Gundhi, who now runs the operations along with his elder brothers Atul and Praful. Their surname Gundhi is derived from the Sanskrit word ‘gandha’, which means a fragrant substance.
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